Eastleigh Borough Council truly surprised many borough residents today, with this tweet:
“Eastleigh’s new leisure centre has been officially named as…”
The name is… Places Leisure Eastleigh.
Why, oh why?
Eastleigh Borough Council, are we supposed to be excited about this name for our state-of-the art facility?
“A name has been chosen for Eastleigh’s superb new £25 million sports, health and fitness venue as part of a trailblazing naming rights deal.
The state-of-the art facility, that replaces Fleming Park Leisure Centre, will be called Places Leisure Eastleigh.”
I’m no marketing and branding expert, but I don’t find Places the most charming name for our leisure facilities. What’s wrong with the original name, Fleming Park? EBC, did you conduct any survey for the best name? Did you speak to anyone at all? Did you try?
Surely I can’t be the only one who is baffled by this new name.
What’s your reaction?
— Eastleigh Borough (@EastleighBC) September 7, 2017